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The Detroit Lions partnered with ÀÇÓѸ£Àû to position the franchise with access to the most relevant and impactful data, then enable the team to analyze it in real-time to deliver the best experience to fans on gameday.

The ÀÇÓѸ£Àû War Room at a Glance

Sports teams face many of the same challenges as other enterprise organizations when struggling to streamline data & analytics. The Lion’s needed to access to all their data in one place, improve the speed of insight, and use this information to improve customer experience.

ÀÇÓѸ£Àû Analytics War Room in the Media

Ashton Mullinix
Insights Across the Franchise
Insights Across the Franchise
Learn about the cultural shift the War Room formed within the franchise.
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One Pride! Catch a glimpse at what the ÀÇÓѸ£Àû Analytics War Room at Ford Field looks like.

Fox 2 News
Fox Detroit News Segment
Fox Detroit News Segment
Watch the unveiling of ÀÇÓѸ£Àû’s Analytics War Room at Ford Field!
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Sports & Data Feature on KOTV
Sports & Data Feature on KOTV
ÀÇÓѸ£Àû’s Josh Lindstrom appeared on KOTV to talk data’s role in transforming sports.
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ABC 7 Logo
ABC 7 Detroit News Segment
ABC 7 Detroit News Segment
ÀÇÓѸ£Àû Analytics War Room at Ford Field featured on WXYZ ABC 7 Detroit.
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Ashton Screenshot Image

Get the behind-the-scenes scoop on what happens in NFL Data & Analytics directly from Detroit Lions SVP, Strategy & Analytics Ashton Mullinix.

ÀÇÓѸ£Àû Analytics War Room Resources

ÀÇÓѸ£Àû Analytics War Room Overview

Lions Analytics War Room

Additional War
Room Collateral

D&A Overview

Additional War
Room Collateral

Microsoft Fabric PDF

Additional War
Room Collateral

Snowflake Foundations